Business Administration

Business Administration

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Google Ads Changes

“Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. Why the change?  Advertisers typically opt for accelerated delivery when the goal is to ...

Using Google Analytics’ Learning Resources

  Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help. Reports Google Analytics provides helpful instruction on using the platform. An example is a link in the header ...

Integrating Salesforce and Outlook

“Salesforce is a cloud-based CRM software that acts as a software-as-a-service (SaaS) provider, developed to make organizations function efficiently and profitably by reducing the cost of managing hardware infrastructure. Salesforce offers a wide range of features in all the functional areas of a company like marketing, sales, services and many more. Based on cloud platforms ...

Google Ads’ new account map makes account management easier

“If you’re managing multiple accounts and sub-accounts in a Google Ads manager account, there’s a new tool to help you visualize and navigate. Why we should care It shows a map of all the accounts and sub-accounts under your manager account and makes it easy to see connections and navigate to accounts. The account map ...

Google Analytics: Tips & Tricks

1. Never Lose Focus of What You Are Measuring and Why “The most common mistake made with Google Analytics is getting excited about the reports that may be fun to review but are meaningless where it relates to your business. Everyone makes this mistake. In fact, most people only view ‘vanity metrics’social  that focus solely ...

“Google Ads Expands Placement Options for App Ads”

Google is expanding its app ads placement across its network.  “Existing placement options for app ads include Google search results, the Play Store, YouTube, and over 3 million sites and apps. Here is some more information about the new placement options.” Google Discover “App campaigns running in the United States will automatically reach users on ...

Microsoft Office: Common installation errors

Always running into Microsoft Office error screens when trying to install a new product. “If you’ve just purchased an Office 365 subscription, or the retail or download version of Office 2019, installing on your PC should be as easy as running the executable file and patiently waiting. Sometimes, though, you might be faced with an error code, ...

QuickBooks Tips

QuickBooks is one of the most popular accounting software on the market right now. Thousands of business owners use it every day to ensure their finances organized and properly audited. Unfortunately, getting up to speed with QuickBooks can be a bit difficult, so here are some tips to keep you on track.  “Use ProAdvisor Here’s ...

With Google Ads, improve conversion rate

Advertising is key in the current market. With consumers fed large amounts of content every day, businesses have to make larger efforts to increase their brands’ awareness and revenue. With attention, Google Ads can be a great way to reach consumers.   Here are some tips to improve your Google Ads results. 1. Pay attention to ...
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