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SEO is a essential for success in the digital space. 

What is SEO?

SEO stands for Search Engine Optimization, “which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.” It is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords. 

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.

Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.

Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

  • Blog posts and articles
  • Social media content
  • E-books and whitepapers
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content

Another important thing to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services.

When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.

Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site.

However, creating brand new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.

Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide.

Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads. To read more, click here.

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