Google is expanding its app ads placement across its network.  “Existing placement options for app ads include Google search results, the Play Store, YouTube, and over 3 million sites and apps.

Here is some more information about the new placement options.”

Google Discover
“App campaigns running in the United States will automatically reach users on Discover who are identified as potentially being interested in your app.”

“App ads are now eligible to appear at the top of YouTube’s mobile search results. Starting next month, app ads will appear while users are viewing YouTube videos.
Those are called display in-stream video ads – they’re skippable video ads that play before, during, or after a video.”

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