Google Analytics took the best features of their analytics program and made it even easier to use with new organization and visualization features.
Here are things you can do with Google Analytics that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience.
CTIChicago has a program to teach you how to master Google Analytics.
1. See your most important analytics data first.
“You can create multiple dashboards, each of which can contain multiple widgets. To create a new dashboard, simply go under Dashboards in the menu bar of your analytics and then select New Dashboard. Then add your widgets. You can choose from widgets that show you one particular metric, a pie chart comparing metrics, a timeline of one to two metrics, or a table showing a dimension with two specific metrics. Each type of widget can also be filtered.”
2. Find out which online campaigns bring the most traffic and conversions.
“To create an advanced segment, click on the Advanced Segments dropdown and then the New Custom Segment. If you wanted to track traffic from local search directories, then call your custom segment Local Search Profiles and start entering the sites you have profiles on such as maps.google.com/maps/ for Google Places and yelp.com for your Yelp listing. Once you have entered all of the domains you want to track, you can preview the segment to ensure it is pulling the right data and then save the segment. To view it, click on the Advanced Segments, check the custom segment you want to view and click apply. Now you can see all of your traffic and goal conversion data that arrives from those sources which will give you a good idea of what is working the best for your website. With the right custom segments, you can find out the ROI of your social media campaign as well as your other online marketing strategies.”
3. Determine where your best visitors are located.
Simply look under your Visitors menu to see the Location demographics of your visitors. Here, you can see your worldwide stats, including the average time on site and bounce rate of visitors from particular countries. You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions. Now you will know the specific locations whose visitors bring you the most conversions. Targeting visitors in these locations with your ads will result in even more goal completions for your site.” Read More
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