Google Analytics is sophisticated and comprehensive. Getting started — logging in, using the menu, viewing the reports — is straightforward. But interpreting the data can be difficult. Fortunately, Google Analytics offers many learning resources to help.

Google Analytics provides helpful instruction on using the platform. An example is a link in the header for each table report. Clicking on the question mark next to the name of a metric will reveal the definition of that metric. There is also a help menu link in the top-right of every page in Google Analytics. Clicking on the question mark opens a window of popular articles and a method of typing questions into the search bar for answers.  Read More

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