https://ctichicago.com/wp-content/uploads/2019/12/google-4297824_1920.jpg
SHARE
http://ctichicago.trunation.online

Google Ads have a new feature: Optimization score

Google Ads is an excellent marketing tool to drive leads and clients to your business. By combining Google Ads with a great digital strategy, small businesses can make the most of their marketing dollars. 

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, sopping, and display.

Optimization score ranges from 0% to 100%, with 100% meaning the campaign is following all of Google’s recommendations and no further optimization can be made.

The score is designed to help identify opportunities for improvement, as well as prioritize recommendations so advertisers know what to act on first.

Google Ads’ optimization score works the same way across search, shopping, and display campaigns. Though Google notes that there are recommendations unique to display campaigns.

Recommendations unique to display could include creating smart display campaigns, using targeting expansion, and adding responsive display ads.

To learn more, click here.

Love social media? Chat with us below about Social Media Administration certification.

    Request Your Personal Career Chat.

    Ask about your eligibility for funding options to cover the cost of your online training program!

    The box below is a required field. To better serve you, please let us know how you were referred to our site and what services you need. Thank You, Team CTIChicago

    Please prove you are human by selecting the Cup.

    SHARE
    http://ctichicago.trunation.online